Members Only - April 23 - Boise Centre East

The SWITA Summit is back

This is not a conference where you sit in the back and answer emails.

The SWITA Summit is a full day built for tourism businesses across Southwest Idaho. Every session is hands-on, every minute is intentional, and what you take away can be put to work before the week is out.

If you work in tourism in Southwest Idaho, this day was built for you.

JUMP TO REGISTRATION
WHY IT MATTERS

Tourism in Southwest Idaho
is a big deal

$2.43B

Direct travel spending in Southwest Idaho

$162.4M

State and local tax revenue generated by tourism

3.1 nights

Average visitor stay in the region

#3

Tourism's ranking in Idaho industries

THIS YEAR’S THEME

The Big Picture

No single business builds the entire trip. From the moment someone first hears about our region to the story they tell after they leave, every stage connects and every business plays a role.

This year, we’re zooming out before we zoom in. You’ll leave knowing exactly where your business fits and what to do next.

WHAT TO EXPECT

Built to move you
from idea to action

Expert insight
Hear from marketing professionals, regional specialists, and fellow operators who’ve been in your shoes.

Hands-on sessions
Work through real exercises, including a live session on using AI for your specific business.

Peer connection
Spend the day alongside tourism businesses from across Southwest Idaho, urban and rural, large and small.

Something to take home
You’ll leave with at least one clear action for your business. Not a long to-do list. Just clarity on what’s next.

  • Boise Centre East -Downtown Boise

    April 23 at a glance

    9:00am — Doors open. Coffee and conversation.

    9:30am — The day begins. Sessions, activities, and breakouts.

    12:00pm — Catered lunch. Included for all guests.

    3:00pm — Day wraps. Full schedule shared with registered guests.

    3 – 5:00pm — Private reception. Appetizers and drinks for all summit guests.

Secure Your Spot

Click your member level and register today!

Don’t remember your level? No prob. Look for your organization HERE

  • STANDARD

    MEMBERS

    • Current Standard Members can purchase SWITA Summit tickets at $75 per ticket.
    REGISTER HERE

  • SILVER

    MEMBERS

    • Current Silver Members can purchase tickets to the SWITA Summit at a discounted rate of $60 per ticket.
    REGISTER HERE

  • GOLD

    MEMBERS

    • Current Gold Members receive 2 free tickets to the SWITA summit. All additional tickets are $60 each.
    REGISTER HERE

  • PLATINUM

    MEMBERS

    • Current Platinum Members receive 5 free tickets to the SWITA summit. All additional tickets are $20 each.
    REGISTER HERE

Not yet a SWITA member?

Sign up using the member button below and then come on back to get registered for this year's summit!

BECOME A SWITA MEMBER
Boise
McCall