Welcome!
CO-OP MARKETING PROGRAM
Welcome to the Member Co-Op Advertising Program!
Together, we are bringing greater visibility and driving more customers to your business. We look forward to working with you and seeing the success our partnership will bring.
Program Goals
Travel Destination: Increase awareness of Southwest Idaho as a travel destination. By partnering with SWITA, your business now becomes a focal point for travel planning.
Economic Growth: Through innovative marketing, the co-op program supports the strategy to sustainably grow the visitor economy.
Leveraging Success: By leveraging SWITA’s proven history of targeting in advertising, your business will be positioned to reach the audience in search of things to do and places to stay in Southwest Idaho without having to play the guessing game.
Double Your Marketing Budget: This program gives businesses within the Southwest Idaho region the opportunity to leverage SWITA’s marketing dollars to double their advertising budget and achieve greater marketing impact.
| TIER 1 | TIER 2 |
|---|---|
| Budget: Member investment $1,000 SWITA match $1,000 |
Budget: Member investment $500 SWITA match $500 |
| What’s included: A 15-second targeted hulu streaming ad and targeted Facebook ad |
What’s included: A 15-second targeted hulu streaming advertisement |
| Campaign length: 30 days |
Campaign length: 30 days |
| Reporting: Detailed ad performance on both hulu and Facebook platforms |
Reporting: Detailed ad performance on both hulu and Facebook platforms |
MEMBER ASSETS REQUIRED
Members will be responsible for supplying all necessary creative to spec. SWITA will be responsible for creating and formatting the ads custom to the platform (Hulu and/or Facebook) in which it will be displayed.
Specs
– Video (16:9 aspect ratio) – at least 15 seconds
– Facebook (high resolution image)
– Logo (high resolution .eps file – if possible)
– Images
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Co-Op Media
Digital Badges
Download any of the digital co-op badges and place in the footer of your website, on advertising, or on any print collateral. Show this with pride. You’re part of the Southwest Idaho Travel Association community!
Frequently Asked Questions
Why don’t I see my ad?
In most cases, ads will not be seen locally. The reason is due to the fact that we are targeting direct flight states and states tourists can drive from. See the map at the top of this page for reference. You will, however, be able to see your ad that will run prior to going live.