Welcome to the Member Co-Op Advertising Program!
Together, we are bringing greater visibility and driving more customers to your business. We look forward to working with you and seeing the success our partnership will bring.
Jump to…
Program Goals
Travel Destination: Increase awareness of Southwest Idaho as a travel destination. By partnering with SWITA, your business now becomes a focal point for travel planning.
Economic Growth: Through innovative marketing, the co-op program supports the strategy to sustainably grow the visitor economy.
Leveraging Success: By leveraging SWITA’s proven history of targeting in advertising, your business will be positioned to reach the audience in search of things to do and places to stay in Southwest Idaho without having to play the guessing game.
Double Your Marketing Budget: This program gives businesses within the Southwest Idaho region the opportunity to leverage SWITA’s marketing dollars to double their advertising budget and achieve greater marketing impact.
Tier 1
Budget: Member investment $1,000 + SWITA match $1,000
What’s included: A 15-second targeted Hulu streaming ad and targeted Facebook ad
Campaign length: 30 days
Reporting: Detailed ad performance on both Hulu and Facebook platforms
Tier 2
Budget: Member investment $500 + SWITA match $500
What’s included: A 15-second targeted Hulu streaming advertisement
Campaign length: 30 days
Reporting: Detailed ad performance on Hulu platform
MEMBER ASSETS REQUIRED
Members will be responsible for supplying all necessary creative to spec. SWITA will be responsible for creating and formatting the ads custom to the platform (Hulu and/or Facebook) in which they will be displayed. You maintain ownership of your assets and SWITA maintains rights to edit any of the provided assets.
Specs
– Video (16:9 aspect ratio) – at least 15 seconds
– Facebook (high resolution image)
– Logo (high resolution .eps file – if possible)
– Images
SUBMIT YOUR ASSETS
CO-OP MEDIA
Digital Badges
Download any of the digital co-op badges and place in the footer of your website, on advertising, or on any print collateral. Show this with pride. You’re part of the Southwest Idaho Travel Association community!
FREQUENTLY ASKED QUESTIONS
Why don’t I see my ad?
In most cases, ads will not be seen locally. The reason is due to the fact that we are targeting direct flight states and states tourists can drive from. See the map at the top of this page for reference. You will, however, be able to see your ad that will run prior to going live.